Everything is I Phone, I Pod, I Pad....the "I" is part of the product name and can denote ego and can also be a reminder that each of us who own these things have many forms of ego
On the flip side its God saying "I" am there with you in the phone, in your hand held devices and everywhere
On another note it can be interpreted as the phone does its job not the "I". So "I" is not the doer its using the phone to do what its built of.
Just like we humans were made to do some social good & reach God and we are the executors of Gods will.
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